“BE IN THE HEART OF BOULDER” CAMPAIGN

St Julien Hotel & Spa

At Scream Agency, I created a cohesive look and feel for St Julien’s brand, which I applied to website designs that were built out as a redeveloped site. We began with creative concept development, and after developing language for the brand, I created brand elements, such as a pattern that mimics the staircase in St Julien’s lobby, as well as new typography and color. I also directed a full-day photoshoot, which captured seven final images that we have used across the website, as well as in print ads for publications in the greater Boulder and Denver areas.

 
 

CD // Lora Ledermann AD // Maddie Richhart Photography // David Lauer

 
 
 
 
 
 

I DESIGNED THE DECEMBER 2022 5280 PRINT AD, WHICH WAS ALSO FEATURED IN DENVER LIFE AND BOULDER LIFESTYLE MAGAZINES

 

 

 
 
 
 
 

St Julien now has brand and photography assets that match the elegance of their hotel.