LOGO & BRAND REDESIGN

US Biathlon

The US Biathlon leadership team approached Scream Agency to redesign their logo to give them an updated and modern brand look. Their objectives with a brand refresh were to recruit athletes and sponsors, as well as increase engagement and popularity across North America.

I designed a final logo that put more emphasis on the words and typography in order to familiarize the audience with the sport itself. The final logo also modernizes and incorporates the key elements of Biathlon — two cross country skis and five stars, which symbolize the five targets of the sport. Ultimately, the US Biathlon leadership team decided to keep their original logo, and this project is serves as a creative exercise.