“BE IN THE HEART OF BOULDER” CAMPAIGN
St Julien Hotel & Spa
At Scream Agency, I created a cohesive look and feel for St Julien’s brand, which I applied to website designs that were built out as a redeveloped site. We began with creative concept development, and after developing language for the brand, I created brand elements, such as a pattern that mimics the staircase in St Julien’s lobby, as well as new typography and color. I also directed a full-day photoshoot, which captured seven final images that we have used across the website, as well as in print ads for publications in the greater Boulder and Denver areas.
CD // Lora Ledermann AD // Maddie Richhart Photography // David Lauer
