BRAND DEVELOPMENT, WEBSITE DESIGN

Lantern

Lantern is a national nonprofit, dedicated to guiding families on their parenting journey by offering a text-base childhood development resources. After rebranding with a new name and logo, Lantern needed help with developing all of their rebranded materials, including their website, new messaging and brand materials for both their team —- such as business cards, postcards, bookmarks, social assets and more —- and for their partners.

At Scream Agency, I designed the new Lantern website, which launched in February 2025 and can be translated into Spanish and Arabic. I concepted and directed two .30 animated videos, as well as a testimonial video that the Lantern team can use to share success stories and secure donations. Additionally, I designed marketing materials for the Lantern team and their partners, including a partner handbooks, slide presentations and more.

 
 

“HOW LANTERN WORKS” .30 SPOT

Script Development // Melanie Davidson Visual Direction, VO Direction // Maddie Richhart Video Production // Beholde

 

MARKETING MATERIALS FOR LANTERN’S PARTNER ORGANIZATIONS

 
 
 
 

“LANTERN MEAL PROGRAM” .30 SPOT

 
 
 
 

PREVIOUS BRIGHT BY TEXT WEBSITE (LEFT) AND NEW LANTERN SITE (RIGHT)

 
 
 

After 30 years serving countless families, Lantern now has a modern brand that will connect and empower parents nationally.

 
 
 
 
 
 

LANTERN TESTIMONIAL VIDEO (PARTNERS AND FAMILIES)